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Already former competitors like Nuzzle, which also aggregated news, have refocused more on the media intelligence side than on news consumption.

At another level, it’s a shot across the bow of Apple News+ and other news aggregators, including a coming competitor in the space that Google pre-launched in June.īut it’s also an acceleration of competition for how we consume news.Īnd old-school mobile aggregators like Flipboard need to assemble seamless behind-the-paywall access schemes themselves to compete.

We expect that this will help us to build longer and more frequent engagement with our customers, which will translate to greater retention and customer satisfaction, and maybe a bit less customer support.”įacebook is also working on a way “that would allow subscribers to directly initiate the account linking process on publisher websites,” which you can bet will come with an ad type that Facebook will sell to news agencies.Īt some level, that’s a way to keep people in the Facebook app - and learn more about what they read and are interested in. “Once a reader has linked their subscription, any visit to us from Facebook delivers a seamless and frictionless experience directly to the content they expect. “People have account and password fatigue and so it is not surprising that one of our most common reader complaints is that they have to login too often, and of course when it happens they do not remember their user name, or password,” Christian Panson, VP of digital at Winnipeg Free Press said in Facebook’s announcement. But Facebook is adding additional news publishers and tools for those publishers to find and keep readers. Facebook’s just testing this right now with The Athletic, the Atlanta Journal-Constitution, and the Winnipeg Free Press, so it’s early days.